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JVC Fire TV 50'' Smart 4K Ultra HD HDR LED TV with FreeviewPlay

£9.9£99Clearance
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Your entertainment has never felt more immersive. Dolby Atmos (from supported content) provides virtual surround sound, so you feel like the action is happening all around you. Together with DTS Virtual X and DTS HD, you get stunning audio.

And just like a smart speaker, you can ask Alexa for weather updates, sports scores, the latest headlines, and control smart devices (such as lights or thermostat) around your home. Please note that some items, such as plasma televisions due to weight restrictions and Instore items, may not be available for home delivery. The TV comes in three sizes – 40in, 49in and 55in – and all three have support for the HLG, HDR10 and Dolby Vision formats. That means you should be able to enjoy streaming HDR content from any of the main providers, with the added bonus that you’ll get the best results on any streaming service with Dolby Vision support, which currently includes Disney+ and Netflix. One place the JVC does trip up is in its latency. Even in its built-in Game mode, the TV displays a lag of 42ms. The result was even worse than the 33.8ms achieved by the Hisense A7100, which doesn’t have a game mode at all. Picture qualityAs with any electrical items, it’s particularly important to study the quality of a product before you buy it. This is especially important for Televisions. But when we’re buying online, what can be done to get an idea of a product’s quality? It’s really good at this stage to spend some time just getting an idea of the sort of price you can expect to pay for your Televisions. When you’re spent a bit of time looking at the prices, consider setting yourself a budget. The LT-50CF890 is not a bad TV at all - nice simple design (could be a bit slimmer though), good set of features, OK price. The biggest problem for this TV might be the competition from other brands. Next up we thought it would be useful to narrow down our search a bit more and only look at Televisions made by JVC. We managed to find 18 options at Currys.

You’re also going to want to know how durable the product is, so here we’d advise taking a look at the materials that the Televisions are made from. The LT-55CF890 features the old Fire TV interface and not the all-new Fire TV experience available on some of its streamers. It’s large and straightforward to navigate with tabs for the home screen, live TV, your videos, movies, TV, apps and settings. Other options include some basic games – including a surprisingly strong retro Sega collection – and basic radio and music offerings. TV-specific extras include the option to name your various input sources, though frustratingly this is from a set list rather than an open text field – so for example my Nintendo Switch has to go in as the generic ‘Game Console’ even while my PS4 is labelled ‘PlayStation’.

Manual

All your favourite Prime shows and movies are just moments away. The built-in Fire TV smart platform makes it easy to find something new with personalised recommendations, a handy navigation bar, and sneeky peak - which gives you a preview of what's on.

Once you’re into the Fire TV interface proper, you’re faced with a familiar set of tiles offering apps, recently watched programmes and suggestions of things you might want to watch. In addition to the usual suspects, you’ll also notice tiles for the TV’s various HDMI inputs and terrestrial TV tuner. These inputs are treated just like apps or watched programmes, so if you regularly use the HDMI 4 port, for instance, then that gets pole position in your recently watched list. Those colours aren’t as intense as they should be in HDR mode, though, so don’t expect the kind of eye-popping colour which you get from pricier sets – the JVC covers a mere 70% of the DCI-P3 colour gamut, which is far less than even many mid-range TVs. By the same metric, even LG’s affordable UM7400 managed to cover 82% of DCI-P3. The JVC LT-55CF890 features two 20W speakers that support DTS HD and DTS Virtual:X. Unlike the 50- and 65-inch models, there’s no Dolby Audio. However, DTS Virtual:X does a good job of creating a large, immersive sound. Everything looks better in 4K – with four times the resolution of Full HD, you'll marvel at the detail and colour definition on the JVC LT-50CF810 50" Smart 4K Ultra HD HDR LED Fire TV.The presence of Dolby Vision is particularly good news for a budget model. ‘Dynamic’ HDR formats such as Dolby Vision are capable of adapting to the limitations of low-end 4K TVs, whereas ‘static’ HDR formats such as HLG and HDR10 rely more heavily on a TV’s natural talents. At this price, those talents are routinely in short supply. JVC Fire TV Edition review: Key specifications It’s a shame, then, that Dolby Vision content in the Disney+ app suffered from some horrible juddering during our testing. Netflix was seemingly unaffected but watching content via Disney’s streaming service was blighted with hitches and jerks throughout. Once you notice it, it’s very distracting. Hopefully this is something which can be ironed out with a future software update. Dimensions: - TV with stand: 699 x 1130 x 216 mm (H x W x D) - TV: 656 x 1130 x 82 mm (H x W x D) - Boxed: 780 x 1215 x 154 mm (H x W x D) The JVC Fire TV Edition is a 4K HDR TV though, and therefore supports the HDR10 standard, as well as the dynamic Dolby Vision HDR format. However, we’ve found that cheaper sets generally struggle with premium Dolby formats – either to draw out the quality, or play the format at all – and you may not want to buy this set for that purpose.

We will not accept to exchange or fix a product if the damage was caused directly or indirectly by you. Plus, with HDR content you'll see a greater depth of colour and brilliant brightness for a more realistic viewing experience – those BBC documentaries have never looked so good. The 4K display supports Dolby Vision and HLG HDR formats, and the speakers take advantage of both DTS HD and DTS Virtual X audio. But, how does it perform? DesignYou can create individual profiles for family members, so everyone can easily find their favourites (and you get to keep yours separate from your little Peppa Pig fan).

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